Press Releases

From Integrity Toys: 10-11-2012

HOLT RENFREW TO RELEASE JEM AND THE HOLOGRAMS COLLECTOR DOLLS THIS HOLIDAY ONLY AT HOLT RENFREW

For immediate release, Toronto, October 11, 2012: Holt Renfrew is thrilled to release a collection of limited edition dolls, based on the iconic animated series Jem and the Holograms this holiday season. On November 17th Holt Renfrew stores across Canada will carry the first four characters from the original JEM AND THE HOLOGRAMS collection.

Following the sold-out release of the Special Edition: HOLLYWOOD JEM doll in San Diego this summer, Integrity Toys Inc. (under license by Hasbro) released the newest collectables in the series, which extends to CLASSIC JEM, her alter ego JERRICA BENTON, magical holographic computer SYNERGY and RIO PACHECO, JEM’s road manager and love interest. Each exciting character comes dressed in a “truly outrageous” and authentic look, which includes a set of rockin’ miniature accessories. “JEM fans will be thrilled when they see the episode specific references that have been added to the design of these characters,” said Vaughn Sawyers, head designer of Integrity Toys, Inc.

“All stops were pulled to create the ultimate JEM AND THE HOLOGRAMS collectible dolls for both past and present fans of the 1980s hit TV series,” – Alain Tremblay, Marketing Director of Integrity Toys, Inc.

CLASSIC JEM, JERRICA BENTON, SYNERGY AND RIO PACHECO will be available at all Holt Renfrew Canada locations, in store only, November 17th, 2012, priced at $125 Canadian each.

About Holt Renfrew
Celebrating a 175-year heritage, Holt Renfrew is recognized worldwide for an inspired shopping experience. Once a purveyor of fashion to Her Majesty Queen Victoria, Holt Renfrew began in 1837 as a modest hat shop in Quebec City. Over the years the brand developed and expanded across Canada. In the 1930’s Holt Renfrew began exclusive accounts with some of the best designers in Europe and in 1947 hosted Monsieur Christian Dior when he launched his “New Look”. After many years of foreign ownership Holt Renfrew was bought in 1986 by W. Galen and the Hon. Hilary M. Weston. Under their ownership Holt Renfrew has become Canada’s destination for luxury retail. Holt Renfrew has 2,300 employees with nine stores across the country in Vancouver, Calgary, Edmonton, Montreal, Quebec City, Ottawa and Toronto (Bloor Street, Sherway Gardens and Yorkdale). Visit us at holtrenfrew.com.

Holt Renfrew is part of Selfridges Group Limited. With extensive know-how and experience in operating luxury fashion retail stores, the Selfridges Group owns and operates leading heritage banners in key markets around the world, including Brown Thomas in Ireland; de Bijenkorf in The Netherlands; Holt Renfrew in Canada and Selfridges in the United Kingdom. Selfridges Group Limited is a family owned business, W. Galen Weston is Chairman.